1983 to 1985

7520 La Paz Boulevard, Boca Raton

Condo Development & Construction

3-story, 108 condominiums

Opportunity:  Acquired from the disputing partners having built the first phase, the land for the subsequent two phases of condominiums (zoned for 198 units) was purchased in 1983. 

Task:  The challenge was redesign and re-position the product, and to market the condominiums through a very competitive central sales office whose product offering was slowly becoming saturated. 

Results:  While the second phase of the project took 30 months from beginning to end, its sales were completed in 18 months.